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The importance of videos in your marketing strategy

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September 26, 2017 in Video


A picture is worth a thousand words. And in times of social networks and audiovisual platforms, even more. That is the trend that is seen in relation to digital content, an area in which, according to the US multinational CISCO, 57% of the traffic recorded corresponds to online videos. In the coming years this figure is expected to increase to almost 70%.

But not only that. As they evolve and offer new tools to use social networks like Facebook or Tw itter are on track to become the perfect place for the diffusion and dissemination of audiovisual material resource.

In fact, the video portal for excellence, YouTube, receives more than one trillion unique visits each month. In just ten years of existence, it is already the second most important search engine and, being integrated with other platforms and virtual tools, multiplies the possibility that videos are shared thousands of times.

The video and your marketing strategy

For you, that you are an entrepreneur or marketing manager of a company and you are in search of new ways of positioning and expansion, that there is no more appropriate scenario. Virtual content is now an unbeatable opportunity for both small and medium-sized companies to gain visibility. How?

Simple; adapting to what users consume. According to a recent survey by Flimp Media, about 80% of companies worldwide use or have ever used video as a marketing tool. Of that percentage, 85% will bet in the coming years to increase their audiovisual content, specifically in social networks (69%) or other websites to boost their sales (39%).

In this sense, YouTube can also be your great ally. Flimp Media claims that 65% of companies publish their marketing videos on this platform and that 43% of them allow users to comment on the content.

All this to Gregale that every day grows the number of users with devices such as the Smartphone or tablets, formats that certainly promote access to audiovisual content type rather than written. People want new experiences through the network, more emotional and direct links, and in that, let’s face it, the image leads the way. Or put another way: video is synonymous with interactivity.

Much more in the case of viral videos. Many companies, even the most skeptical ones, have come to adopt audiovisual marketing strategies after seeing the enormous success that some advertising campaigns have had. It is a question of making innovative videos, attractive and that generate emotion in the users. If these three conditions are met, the virality of the product is guaranteed, in addition to the visibility, recognition and new options that emerge from there.

Start now. Advantages of video in marketing

All this has forced companies to develop marketing plans increasingly oriented to audiovisual formats. Some have specialized departments in the production of this type of materials. Others use professionals from the sector through consulting services. The goal, in any case, is the same: to increase corporate visibility and positioning options. Let’s review other advantages of using video as a business marketing resource:

Increase traffic to your company website. If a user searches for what you offer and your audiovisual content has captivated you, you will almost certainly find more information on your company website. Thus, the visitor log shed numbers of potential customers and not so much for those curious s that pulsate without wanting your coordinates on the Internet. This is called improving quality traffic.

It generates loyalty among your customers. When your videos are part of a structured marketing plan, your customers and potential clients access them on a regular basis. As you wait for the next chapter of your favorite TV series, your followers await the arrival of the next launch or bundle of offers. This is what is known as brand loyalty.

It is a simple and economical course. Platforms like YouTube or Vimeo are not difficult to use. You can publish your videos easily, share them and generate channels to increase their circulation. Perhaps what does require a little more work is the production of the material, although with a good video camera and a basic editing program it is possible to do good quality work. And this, the quality, is something that the users value a lot.

Multiply the reputation of your brand. It depends, of course, how he approaches the material, but generally speaking the videos are an excellent tool to improve the reputation and the prestige of your brand. The user will see the effort to generate content in multiple forms and give it added value. In the best of cases, you will become a referent of the sector to which you belong.

For any video marketing agency, it is important to consider these and many more digital marketing tools that are available. These tools are very important in helping deal with online competitors. One should always be on the lookout for any changes as they happen daily.

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