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Make Money With Mobile Apps

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August 2, 2017 in Technology


How to monetize mobile apps?

Is it possible to really make money with mobile apps? The App Store and the Google Play Store have hundreds of thousands of mobile applications in their respective catalogs. Among them, we can find productivity apps, games, messaging tools or style complement for our terminals. Whatever their function, they all have something in common: they have been created by developers who are looking to make money with mobile apps.

However, getting monetized and making money with a mobile app is not as simple as it sounds. So how can an app developer see its effort, vision, and dedication come to fruition when it comes to marketing its application? Here are some tips to guide you the way to monetize your apps.


Look For The Niche Market

Before you consider the best ways to monetize a mobile application you must ensure that there is public interest in it, otherwise, whatever mode you choose will inevitably result in failure. So, trying to develop an application that performs the same functions as other thousand already available in the official stores of iOS and Android, is not only an unnecessary effort, but also compromise the economic viability of the project. As each new app that is Sum to the battle tends to disintegrate and further fragment the revenue pie available for that segment. Therefore, your app should bring a different value to existing proposals. Thus, analyzing the existing supply and what your income sources are should be your first step before undertaking any project in this area. Learn To Create An App For Free and make the hottest iPhone or iPad apps for millions of people to use!

Free Or Paid App

Once we have determined that there is room for your app and there are advertisers/consumers predisposed to invest their money in it, it is the time of the million questions, whether you should offer your app for free or you want to charge for your download. Both modalities have their advantages and disadvantages, so it will be up to each developer to assess the different factors and make a decision.

In case of offering the application at zero cost you will get the user base to grow much faster, favoring the capture of new consumers and accelerating the success of the app in the respective store. However, in these cases you will not obtain direct benefits for the production of the app, which will have to opt for other monetization modalities to make the work profitable.

The main argument to charge for the download of the app is the immediate obtaining of an economic benefit for each new user. But you have to take into account that most of the apps available in the market are free, so if any of them offers the same or similar features as yours, you will be thrown into the abyss. Also, your growth will be lower and it is virtually impossible for you to get the same penetration in the mass of consumers as the free apps.

So, the general recommendation is to keep the app free of charge to achieve popularization and mass adoption, unless it is a very specialized or professional application, without free alternatives and offering such a high added value Its users who are willing to pay a good price for it.


There is an intermediate option, known as model freemium. It is always possible to develop a free app with which to capture the immense social and other application, with advanced features or without limitations, that does have an associated cost per download, which will be aimed at users who have tried the free app but They want to get more out of your app. Click here to discover Make Your Own App – 9 benefits for your business

Make Money With Mobile Apps

How to monetize a free application?

Though it may seem like a dichotomy, it is possible to get succulent income with a free application.

  • Premium features

The first option in that line is ‘in-app’ purchases, that is, the payment for add-ons or additions within the application itself. In the case of mobile games is usually one of the most used modalities, since it captures a lot of users by not charging them for the download of the app, but charges the most addicted to the game when they want to recover Lives or obtain special weapons or vehicles, not accessible without payment.

Developers can choose to produce their own management lines and payment gateways or opt for third-party platforms that offer these in-app purchases as one more service, easily implemented through a code in the same application. Among them is Tapjoy, a tool used in mobile games that is responsible for the purchase of virtual coins for the video game in question and its transformation into cash and sound for the developer.

  • Mobile Advertising

Mobile advertising is another method by which users will see banners during the time they use the app, reverting to us a direct benefit either for each user that impacts the ad or for the clicks that Do in it. In this way, the consumer should not make any payment at any time in the process, although in return may be interrupted the use of the application by the irruption of an advertisement, at any time. If you are not a programmer then Hire a Pro To Create An APP

Currently, there are numerous mobile advertising platforms for applications such as iAd in the case of Apple, AdMob, Millenial Media (AOL) or Ad Colony. The developer simply needs to implement a code within his application to automatically display the corresponding ads.

The big problem of advertising in applications is their low profitability. So, this is one of the less profitable modalities of the different market applications of mobile applications, because if you do not generate immense traffic, you will not get an income that will allow you not to live, but to compensate for the effort and the invested dedication in the development of the application.

  • Sponsorship

Direct monetization of the application through third-party platforms or the direct payment of users by their use are not the only ways to make money with mobile apps. There is always the possibility of managing the sponsorship of the application with a large company, as long as the object and purpose of the app fits with the values and strategies that the company is currently developing. In addition, the application can be used as a branding tool to strengthen another business, no matter if it is digital or not, that benefits from the acquisition of ‘leads’ for its business generation. If the technology that underlies your app is innovative enough, it can be acquired by some great actor in the market that wants to incorporate it into its own services.

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