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Whole Foods Marketing Architecture?

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December 12, 2012 in Offbeat


I shop at Whole Foods all the time, don’t get me wrong, I really appreciate that they’re there, but…. have you ever noticed how crowded they are? And that it seems designed that way? I have rarely been in a Whole Foods where every turn of the shopping cart didn’t involve multiple “excuse me’s” just to navigate the ailes, or circle the parking lot, over and over and over, waiting for a space.

Two of the main tenets of marketing are “scarcity”, and “exclusivity”. I am wondering, has Whole Foods actually incorporated this marketing philosophy into the design of their stores? Creating an aura of exclusivity, and scarcity, by building stores with un-naturally narrow ailes, and too small parking lots?

I usually just go when they first open, at 8 am, and get my shopping done in peace and freedom. But what is your experience shopping at Whole Foods? If you go at the usual shopping hours, do you feel cramped, and annoyed, that you can’t make a move, without saying “excuse me” or circling around like a vulture?

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