SUBLIMINAL ALERT: This Scent Makes You Spend More Money
November 28, 2012 in Health
Hi everyone! My name is Peter Zafirides. I am a psychiatrist in Columbus, Ohio. I have a website and podcast called The Healthy Mind. The singular goal of The Healthy Mind is to help empower people with health information and have them realize their true strength. I do not sell any products or services, it is purely a health-information site. You can read more about me and my mission statement HERE.
I wanted to make you aware of a recent study on consumer behavior that I think has significant implications. It has to do with using various scents to subliminally motivate people to spend more money. You can read the full story here:
Scientists and business people have known for decades that certain scents—pine boughs at Christmas, baked cookies in a house for sale—can get customers in the buying spirit. Dr. Eric Spangenberg, a pioneer in the field and dean of the Washington State University College of Business, has been homing in on just what makes the most commercially inspiring odor. Spangenberg and colleagues at WSU and in Switzerland recently found that a simple scent works best. Researchers exposed hundreds of Swiss shoppers to simple and complex scents. Cash register receipts and in-store interviews revealed a significant bump in sales when the uncomplicated scent was in the air.