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What is SEO and what do you need to know

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May 1, 2017 in Business

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You certainly have seen many advices, banners and websites mentioning this SEO. They mention studies, scholarship, PHD, professional advisories and many other services. Well today 94% of costumers and business search the internet before buying new products or services they summit their keywords for search and get a list of relevant websites in return.

People tent to visit the websites that are in the top of these lists because they appear to be more relevant to their search, most find their competitors at the top of this list. Studies show that if your website is not in the top of these lists you will never reach your costumers online. And if you ever wondered why your competitors rank is better than yours is because their marketing is based on a technique called SEO.

Well SEO means Search Engine Optimization, this technique help your site rank higher than the millions of other sites in response to certain keywords when searched. The search engine system works I the following way, its collects information about every page on the web and can people find exactly what they are looking for when they go on the internet.

When your page gets higher rankings it helps more people to find you. To get higher rankings your website most have all the ingredients that Search Engines are looking for, this is when SEO takes place. It can helps for looks for a text contents, links, page titles and others pieces of relevant information contained in the HTML code of your website. This way when someone is looking for books the searches will narrow the results that show websites that contain the word searched for.

To get more business, your website has to be in the first page of all the majors search engines like Google, Yahoo, Bing, for example, and be positioned for the specific keywords that are relevant to your market and potential customers. Without a SEO strategy your website will be never found online by your customers. In today’s competitive world you need solid SEO to get your site to the top of the search engines results.

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