Walmart Using Neural Networks On Customers?
February 8, 2013 in Business
“Because of our progress with science and technology, we are now able to precisely pinpoint what causes the emotional part of our brains to respond and decide what we do based on feelings we have by using something called Functional Magnetic Resonance Imaging (MRI). When using an MRI to see of the blood fluctuations and neural activity, scientists can find out by simply looking at your brain for an emotional response instead of asking people or test subjects if they like a product. And it doesn’t just stop with people either; some have used neuromarketing on animals as well! They also use Galvanic Skin Response, EEG (Electroencephalography), SST (Steady State Topography) and Eye Tracking. There are already a handful of brands using neuromarketing today.
The way we perceive things also plays a major role in neuromarketing. Ever notice how often brands and products change their design? Wal-Mart, Pepsi and McDonald’s are huge examples because they’ve changed their logo design through the years, and Wal-Mart and McDonald’s even added a comforting building redesign to their locations.”
What is FMRI?
Walmart’s new logo?