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Role of Marketing Strategy in Small Business Promotions

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May 19, 2017 in Business


The business owners varying from electrician or plumbers to make up artists are unaware of the significance of marketing the business effectually. Most of them still rely upon the ancient tactics, including billboard advertising. They think they’re good in their work and the word would spread automatically. But in fact, wishful thinking doesn’t fit the bills.

In today’s dynamic yet competitive world, every business owner needs on online strategy and presence to up the ante. To thrive well in the market, one has to keep the head high among the lot. The most small business owners don’t have the access to the importance of effective marketing strategy. They’re not flocking at several social media platforms displaying the fact that the average business owner is 50 years old.

They’re reluctant and want to tap their own conventional marketing strategies. They stick to what they know and following for years. But these tactics aren’t the substitute for better and quality services to customers. The promotion can be done in any part of the world, but running and sustaining a good business is the prime call.

There is a formula to take your brick and mortar business to a virtual success. A prosperous business mantra includes offline marketing, social media marketing, content marketing and local listings.
The father of all, an Offline marketing isn’t futile, but most people today head to Yelp instead of the Yellowpages. This kind of advertising is very tough to measure. It’s difficult to tell that how many people saw your advertisement and walked into your business place. However, it is a still reckoned as a fine way to build brand awareness.

Social Media Marketing (SMM) plays a vital role to showcase your business talents. Master one to gain the maximum visibility on several platforms while using tagging and hashtags. It is highly relevant to your business and common enough that people will find you at ease.

The tagging your location helps you create visibility in your nearby community. If you don’t do it people will find you all over the globe (which is not a bad thing), if you own a virtual store.

Getting listed in local directories is also very much crucial to market your business. Where you don’t know to find anything, go to Google. Here are few places you will search such as Yelp, Angie’s List, Seamless and Zillow. The directories are a best way to get high leads. A lead is someone who is adds in the sales cycle. If someone is searching the directory, and you offer the right solution, the customer is all yours. Make sure you have mentioned the right details and information about your business.

Always remember, the Content is the king! Creating a great content is the best way to create a viral effect. You can go for it while posting videos, graphics, images and fascinating blog post. It is a never-failing way to differentiate you from competitors and engenders you with a shining personality.

To get the ideas and concepts for content or designing, look at your successful business counterparts in your sphere and then figure out the best possible ways to spin it off for your business success.
Thus, both offline and online marketing strategies play an imminent role in your business progress.

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